Having a look at some of the recent modifications and innovations in television and digital media.
In recent years, with the rise of digital content, the way in which people take in media has evolved considerably. For many years, conventional tv was the main source of home entertainment for the majority of people. Nevertheless, after the advancement of streaming platforms, many audiences are averting from scheduled television, particularly among younger people. Instead, international media content analysis shows that more people are buying subscriptions to streaming services, which strongly affirms the switch in audience intake practices. These services are popular for permitting people to watch the website shows and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming platforms as a prominent media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the marketplace.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the way in which individuals are getting their information is also evolving. Individuals are increasingly turning towards internet news sources, rather than watching TV, to discover the latest worldly affairs. Nevertheless, simultaneously, due to a constant circulation of info, people are becoming overwhelmed by substantial quantities of content. In response to this, news agencies are re-engaging viewers by making short form content that is clearer and simpler to follow. These days it is common to find news channels that have sizeable followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been very important for providing people with trusted and verified news sources, in a format they can readily identify with.
In the current digital age, smart phones have become one of the most prevalent instruments that people are using to view videos and access media. These days, many social media networks are providing endless feeds of short, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends today. These platforms permit users to see a collection of personalised content and react quickly, making these videos far more interesting and addicting than traditional media. Short form videos are also being used more often for news and academic purposes, not just for home entertainment. Subsequently, this trend is evolving the way individuals are actively looking for and expecting to get information, in a much faster, shorter and more visual format.